ABOUT
Fold and Fray is an online store that sells modern and vintage apparel, footwear, and home goods. Established in 2019 by Leah Williams, Fold and Fray is a project within the slow movement. Currently based in Guelph, Ontario.
SUSTAINABLE APPAREL
Fold and Fray carries modern and vintage clothing made from 100% natural fibers, such as linen, cotton and wool. Clothing made from plastic synthetic fabrics—such as polyester, nylon and acrylic—is not sold on Fold and Fray due to the environmental damage caused by these materials. To help keep quality pieces within the circular economy, minor repairs are given to select items. All items are delivered washed, clean and ready-to-wear.
GENDER INCLUSIVE
Items at Fold and Fray are organized by item type and by material—not gender or label size. This allows you to find items based on the real physical dimensions of each garment, as opposed to inconsistent industry sizing. The Measurement & Fit system helps with shopping.
PLASTIC-FREE
Fold and Fray is a plastic-free and zero waste store, and was created to bring greater awareness to the plastic pollution crisis. These values are incorporated into every layer of decision making, from item selection to shipping materials. Fold and Fray provides an alternative way to shop that does not directly contribute to plastic microfiber pollution and textile waste.
ENVIRONMENTAL PHILOSOPHY
One of the most environmentally conscious ways to shop is to buy secondhand. Part of Fold and Fray’s sustainability philosophy is the view that material objects, including clothing, should not be treated as single-use items. By buying less and choosing better, we can reduce our long-term consumption and environmental impact.